In 1958, China's Guizhou Moutai launched the "Feitian Trademark" edition, marking a new chapter in its international market presence. This paper takes the Feitian Trademark of Guizhou Moutai as its research subject and applies Charles Sanders Peirce's semiotic theory to systematically analyze the historical context of the trademark's creation, followed by an interpretation of its cultural connotations at three levels:　(1) As an icon, the Feitian Trademark directly references the imagery of the Feitian (flying apsaras) from the Dunhuang murals and the ancient Chinese bronze ritual wine vessel known as the "Jue," highlighting the splendor of Buddhist culture and the advanced civilization of ancient China.　(2) As an index, the ideological confrontations of the Cold War between the United States and the Soviet Union served as the direct external motivation for improving the trademark of Moutai's export products. Internally, the preliminary formation of China’s planned economy around 1957 and the adjusted trade mechanism targeting Hong Kong and Macao provided the technical conditions for the Feitian Trademark’s creation. Meanwhile, the in-depth development of Dunhuang Studies in the 1950s supplied rich cultural resources for the trademark’s design.　(3) As a symbol, the color scheme of the Feitian Trademark derives its meaning from traditional Chinese culture, while the interpretation of its design style relies on knowledge of the historical development of Western industrial design.