Against the backdrop of culture-tourism integration, this thesis investigates the art management of Chinese traditional music intangible cultural heritage (ICH) projects. Through comprehensive literature review and in-depth case analyses, it constructs a theoretical framework and explores practical development models. Findings reveal that Chinese traditional music ICH has demonstrated diversified development in culture-tourism integration. By leveraging tourist destinations and modern technologies, it has expanded its audience reach and cultural appeal. However, challenges persist, including over-commercialization, talent shortages, and the dilemma of balancing inheritance and innovation. Based on art management theories, this study proposes optimization strategies: content planning that integrates cultural essence with market demands, brand promotion via new media and cross-border collaboration, and a collaborative governance model involving governments, enterprises, universities, and inheritors. In conclusion, culture-tourism integration presents new opportunities for heritage development, and art management can enhance its market viability. Yet, sustained efforts are needed in institutional improvement, talent cultivation, and sustainable development to address the challenges of commercialization.