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ISSN : 1229-9618(Print)
ISSN : 2671-7506(Online)
Chinese Studies Vol.88 pp.201-216
DOI : http://dx.doi.org/10.14378/KACS.2024.88.88.10

A Study on the Causes and Spread Characteristics of Chinese Internet Buzzwords

Lee Guk-Hwa

Abstract

Internet buzzwords, as a product of rapid societal development, are unique in
their form, meaning, and methods of dissemination and popularization. They not
only reflect societal trends and development methods but also embody the
values, worldviews, psychological states, and goals pursued by contemporary
Chinese people. These buzzwords serve as indicators of the value orientations
and expressions of the younger generation, helping to understand the trends and
characteristics of Chinese society through their emergence, spread, and eventual
elimination. This paper, based on an examination of relevant materials on
buzzword research, introduces popular buzzwords from various periods, analyzing
their origins, word formation, and characteristics. It explores the inevitable
reasons behind the creation of Internet buzzwords and systematically analyzes
them to gain insight into the trends and dynamics of Chinese social culture. This
study also helps to understand the values and worldviews of the younger
generation in China, distinguishes the differences between mainstream culture
and subcultures, predicts the direction of societal development, and examines the
impact of language variation on social culture and the consciousness of its
members.

对中国网络流行语出现原因与传播特征的研究

초록

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