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ISSN : 1229-9618(Print)
ISSN : 2671-7506(Online)
Chinese Studies Vol.83 pp.447-472

A Study on the Change of China’s National Image through Semantic Network and Sentiment Analysis in Korean Media

Kim Jung-Hee**, Lee Chan-Woo***
**창원대학교 중국학과 석사과정
***창원대학교 중국학과 교수


This paper analyzes how China’s national image has changed according to the development of Korea-China relations and the form of media reports. Quantitative and sentiment analysis was conducted on 140,677 news articles that were reported on the subject of ‘China’ from 1990 to 2022 The semantic network analysis revealed that the image of China reported in the media was changing depending on the relationship between the two countries. Key words related to cultural exchange such as ‘international’, ‘film festival’, ‘world’ are concentrated in the first period, but COVID-19 centered on ‘new kind’, ‘virus’ and ‘Wuhan’ appeared to be the most central issues in the fourth period(2018-2022). As a result of sentiment analysis, it was found that positive words outnumbered negative words during the entire period, but positive words have been decreasing since 2016. Particularly, for the past five years since 2018, the conservative press has shown a higher negative sentiment intensity than the progressive press.