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ISSN : 1229-9618(Print)
ISSN : 2671-7506(Online)
Chinese Studies Vol.83 pp.377-397

Case Study of Chinese Capstone Design Curriculum : Focusing on China Marketing Strategy Establishment

You Jin-Hee
한세대학교 중국어학과 조교수


This study is a case study on the Chinese capstone design curriculum conducted by students with advanced Chinese skills in connection with companies. In this capstone design training course, the marketing plan for the company’s entry into China, which is linked to the Chinese translation of the product introduction, was set as a project task and proceeded. There was also a limitation when language majors, who lacked management and marketing-related theories and experience, established and analyzed marketing strategies while carrying out project assignments. However, since most of the students who can speak advanced Chinese participated, they did not rely on Korean data when translating product introductions into Chinese, researching Chinese markets, and establishing marketing strategies. It can be found that the ability to produce is much better than that of business students. In conclusion, from the perspective of students who have accumulated major competencies for more than 3 years, this capstone design education program integrates the major competencies acquired in the major curriculum by performing practical tasks that can be practically used in industries before entering the society. Therefore, it can be said to be an educational model that can accumulate experience that can be used for practical training.