This study is designed to identify the image frame of Jeju developed by China, and based on this, to establish friendly image on Jeju for China or Chinese people. To confirm this, the study analyzed the image of Jeju in major Chinese media and internet message boards before and after the THAAD deployment. In addition, the texts posted on the relevant online space were specified through Social Network Analysis. As a result, the main purpose of this study is to seek improvement plan for Jeju's awareness in China by using research methods based on objective figures and to activate local economy of Jeju.
The results of the study are as follows. First, the image of Jeju appearing online of China is different in macroscopic unit of China and microscopic unit of Chinese people. While Chinese government views Jeju from the perspective of China's government policy, Chinese people tend to view Jeju as the object of tour/travel. Second, the THAAD deployment has a great effect on the mutual relationship between Jeju and China not to mention the relationship between Korea and China. The THAAD deployment has a considerably negative effect on the image of local unit beyond the relation between Korea and China. Third, it was confirmed that developing new image of Jeju and focusing on the new image are necessary. Chinese people show attention on individual travel/tour, which didn't exist before. There is growing interest in individual travel programs such as exploring Jeju's traditional culture and restaurants and shooting honeymoon photos.

본 연구는 중국 혹은 중국인 대상 제주의 우호적 이미지 확립을 위해 한반도 사드(THAAD)배치 전후, 중국 주요 언론매체와 인터넷 게시판에 대한 제주 이미지 분석을 실시하였으며, 온라인 공간에 게시된 텍스트를 대상으로 사회관계망분석(Social Network Analysis)을 통해 이를 구체화하였다. 결과적으로 본 연구의 주요목적은 객관적 수치에 근거한 연구방법을 활용하여 중국 내 제주지역 인지도 제고 방안을 모색하고, 제주의 지역경제를 활성화하는데 도움이 되고자 함에 있다.