Sung Yuan's Hua-ben Novels (宋元話本小說) ‘Pyunmi (篇尾)’ has various ‘rhetorical style (修辭格)’. Through the expression of this rhetorical style (修辭格), an excellent achievement of rhetorical art could be investigated. The artistic meaning of 'rhetorical style (修辭格)' used in ‘Pyunmi (篇尾)’ intends to emphasize the spirit of phrase and the reader's impression or maintain a simple and refined method while condensing and refining the content of the work, or realize change and harmonization in the narrative stream by applying the phrase form. To consider such meaning of rhetorical art, firstly, it suggests the view to widely understand the emotion, opinion, insistence, and thought on the narrator. Subsequently, it takes an important role in helping direct and active understanding of the content of the work. Also, aesthetic viewpoint of novel rhetorical style through various rhetorical technique in Hua-Ben Novels (話本小說) of that period and realization process of expressional arts could be concretely investigated. Rhetorical technique and artistic achievement in Sung Yuan's Hua-Ben Novels (宋元話本小說) ‘Pyunmi (篇 尾)’ can be said to be quite systematic and mature. This is to devise a method to deliver the artistic inspiration to them in the most effective and direct method, mainly targeting the audience (reader), at the same time, actively reveal the writer's own aesthetic sense through the operation of ‘rhetorical style (修辭格)’. The writer properly expressed artistic arrangement and adjustment on the content, form, subject, and significance of the work through ‘Pyunmi (篇尾)’ as well as delivered the content and the subject of the work to the audience (reader) by effectively and precisely concluding or arranging them.